Paradox of choice by Barry Schwartz

Some time I wonder books of this kind are a nice amalgam of research papers we hardly bother to read in first place, although author brings us the insights from these references in a framework of this book ..which try to develop a theme around the current overabundance of choice in every walks of life.... and which is not empowering us the freedom of choice but wearing us down,...

there some nice references to concepts like price anchoring - some pricing tactics followed to create an artificial feel of choice and good bargain, psychological ledger of our buying and spending habits, framing etc,
...

an easy read like a stroll in a park,,,, with many insights on its way...
happen to come across this book as a part of quarterly book review we often do in our small design group at work... it definitely a must for those deal in consumers domain or design websites for commodity selling.